Website copywriting services

A clear and well-structured institutional website is essential to any business for several reasons. First, because people search online for products and services all the time, and, if possible, one must make an effort to appear on them organically. Second, social media are incredible environments to get closer to your desired personas; the relationships formed in them, however, are marked by ephemerality.

If someone needs to find sound information about a business, they go to their website. In the past, a few brands eliminated their institutional websites and replaced them with fan pages on Facebook. This is not a clever strategy, which soon became clear. We, at Cabrun!, joke around with our clients saying a website is like buying a house whereas having a social media presence is living somewhere as a favor, always adrift and abiding by the platform administrators’ rules.

Besides clear and appealing textual and visual content to communicate the company’s proposal as well as the rational and emotional benefits of their products and services, several technical details need to be taken into account: the website needs to be responsive, right for the user’s device, be it a desktop, a mobile phone or a tablet. It is unthinkable to create a website without considering the expressive number of smartphones and the importance of cell phones in people’s lives. Another important factor is optimizing content for organic searches, following Search Engine Optimization (SEO) strategies. By accepting a project involving website copywriting services, the Cabrun! team considers all these aspects.