Video content

The forecast video consumption is encouraging; thus, content marketing strategies must view video content production as key. According to a survey by Cisco, a worldwide leader in online networking, by 2020, 82% of all internet traffic will be taken over by online videos. Additionally, YouTube is the second largest search engine on the internet, after Google, another fact that supports the importance of video as a format.

The video boom has been long-awaited in Brazil by content creators, but despite the falling prices of the means of production and the features offered by platforms such as Facebook and Instagram for quick and instant video production, few companies have used a format that is efficient, strategic and professional.

Like any piece, videos need to be well planned and fully aligned with the company’s business goals. If not, the time and resource investment in their creation will not have been reasonable. Like any other content format, video needs to attract the audience. That means one must plan and carry out the writing of good scripts, shooting, montage and editing. There is a false notion that videos are successful because people dislike reading – this is not true. A monotonous video with low relevance for your company’s persona will also lead viewers to quit in the first few seconds. One needs to know what to say, how to convey the message on video and handle distribution strategies thoroughly so it is delivered to and affects the target audience effectively.