Relationship assessment scale

A content strategy is a way to relate to your brand audiences, but the possibilities of attraction and approach go far beyond the traditional methods. Content need not necessarily be based on digital contact with the personas. Offline approaches, such as brand experience events or relationship content strategies can bring great results, winning and/or retaining audiences.

How does Cabrun! work with the relationship assessment scale?

We support actions targeted at the relationship assessment scale at Cabrun!, because our business is based on our relationships with our team of associates/employees, our partners and our (potential) clients. We plan a special treat for our network for every end of November, when we celebrate our anniversary. In 2018, the gift was a headset and a leather stand, in our custom color palette, to match our new motto “Let’s unfold your story?”.

The great secret to a successful relationship assessment scale is to think about how suitable the gift is in light of the intended message, the quality of the piece, the real possibility of the presented person making good use of it daily and how much of a unique and exclusive touch the brand can offer to it.

Likewise, considering utility, uniqueness and exclusivity, Cabrun! has developed, along with Spraying Systems, a desk calendar the company distributes every year-end. In 2018, the piece was reimagined. Each month’s message addresses the overall benefits of manufacturing companies using state-of-the-art spray nozzles, with sticky notes; besides being helpful to clients, they help increase the brand’s points of contact.