Projects and campaigns

Content is a communication tool whose results are generally seen in the long term, after continuous and consistent production. However, it has been increasingly common to use it as a basis for targeted projects, mostly due to the credibility that well-done copywriting services grant them, either in internal or external communications.

Projects and campaigns for social media

One of the projects we have developed at Cabrun! was for the Várzeas do Tietê Park (Itaim Biacica Center). Consórcio VCS hired us to set up an interactive campaign using social media, in which we highlighted the advantages of the Itaim Biacica Leisure Center to people living in the Itaim Paulista neighborhood and surrounding areas, in the East Side of São Paulo, Brazil. In addition to a narrative driven by the locals’ stories and their relationships with the park, we presented many insights into the campaign. We led the population to interact with content we created on the preservation and the good use of the leisure center.

In another project, we developed social media strategies for The MBA Tour, partnering up with the Pineapple Hub. The MBA Tour is an American company that organizes conferences in various cities around the world, gathering leading institutions offering MBA programs abroad. In Brazil, the Conference takes place in Rio de Janeiro and São Paulo. In the months leading up to the event, we begin creating and boosting content with topics of interest for targeted segments on Facebook and LinkedIn.

Internal communications projects

The creation of monthly campaigns for DN Advogados, a law firm specializing in intellectual property, is among the content-based internal communications projects we have already developed at Cabrun!. Every month we design a targeted internal communications campaign on an important theme for the office staff. Our copywriting is done in partnership with Sempre Uma Ideia, a communications agency specializing in legal marketing.

Additionally, on internal communications, in partnership with Leela Estúdio, a design studio, we created campaigns for Clariant, such as the campaign for the Vivaz program, to encourage physical activities among the chemical company’s employees.