Blog content

Is it necessary to create blog content? For most businesses, it is. Some reasons are the same as the ones for having a well-structured website: organic search positioning, as updates are an important ranking aspect, the aggregation of content of public interest in one place, helping the brand build authority on the subject, and the opportunity to show the brand’s connection with current affairs, maintaining a more lively and dynamic relationship with its personas.

At Cabrun!, we consider these aspects when working on blog content projects. We adopt diagnosis steps and access activities to the brand universe to raise issues to focus on, determine how regularly we may address them and develop production and approval flows. We usually take advantage of the deep knowledge our clients’ internal teams have, especially on the subjects we want to discuss, and use them as sources or edit materials created by them to bring the language closer to the general public interested in that matter.
The content created for blogs is also used for social media planning, e-mail marketing strategies and inbound marketing. Just like in social media, we measure the efficiency of the content and interest generated by it through Google Analytics. Thus, we can adjust our actions according to indicators and needs.