Copywriting services

If a brand wishes to explore the content marketing universe, then it must become a publisher, having a content project with principles, language guidelines, clear content lines, formats, channels and frequency.

Videos? Long or short texts? What type of image? GIFs? A website? A blog? A YouTube channel? An Instagram account? Print material? E-mail marketing? Any action offline? Daily updates? Updates once a week? Use of native platform resources or other specific tools to improve the work, making it easier? What about boosting content? What budget should be allocated? All copywriting services designed by Cabrun! covers these topics with the client.

The diagnosis stage and the access activities proposed by Cabrun! are helpful in the production of authentic and creative copywriting that engages the audiences for which they are intended, while being aligned with the budget for these purposes and with the business strategy.

Planning copywriting services

Besides developing creative copywriting services, Cabrun!, along with its team and partner network, manages its entire implementation, including copywriting of all pieces and posts, monitoring, basic interaction with the audience, content performance report and hiring tools, if necessary.

At the beginning of every project, Cabrun! adjusts the approval flow with the client and sends planned content in advance so updates fulfill expectations.

An important detail regarding planning and copywriting services is that Cabrun! constantly monitors the produced content and the client’s practice field, proposing, if necessary, changes that help the brand set a dialogue with current affairs and the social context, because, ultimately, “culture beats strategy”, as conveyed by Peter Drucker, writer and expert in modern business-management. We agree with that.