Content marketing results

Content marketing results reports are key for both ongoing or occasional projects. Although they provide less room for maneuvering, it is important to know if we have reached the set goals. Monthly reports for ongoing projects allow the agency and the client to determine if the desired results are being achieved and, if not, to review strategies.

“You cannot manage what you cannot measure”, to paraphrase Peter Drucker, an authority in modern business management. More than not being able to manage it, failing to assess metrics does not support insights and constant improvements, which must occur in any copywriting agency project.

Performance and insights report

We base our reports on analyses by Google Analytics, Facebook Insights and other native tools of the chosen platforms. In some cases, we complement them with data analysis from hired software, such as Iconosquare (Instagram-specific).