Communication plan

There is nothing more important than planning for an effective content marketing strategy; at Cabrun!, we highly value it. A communication plan with emphasis on content makes all the insights brought by the diagnosis steps, the access activities to the brand universe and the copywriting services tangible, getting them out of the drawing board and ensuring success in initiatives to approach audiences.

When to start the communication plan?

The frequency for the communication plan varies from client to client, according to the demands and internal capacity for each assessment. Content planning is essential for a macro perspective at times and events that require special attention so we can design and execute them with care and consideration to avoid losing timing. It must be flexible enough to allow us to take advantage of the opportunities the brand has to dialogue with current social and cultural events.