More than a content agency, at Cabrun!, we are experts in unfolding stories.
Our daily challenge is to seek the most inspiring and significant aspects of our customers’ universe and transform these fragments of information into relevant and appealing communication pieces that can invite further dialogue.
Creativity, dedication and commitment are present at every step of what we do. It can be in the form of a Facebook post, Instagram stories, an e-mail marketing, an infographic, a video, a brochure for a trade show or a book.
We have been in the market for six years, serving businesses of many sizes and in many segments. Hence, we have developed our own methodologies; in line with the best practices, we are prepared to turn content into more than an efficient communication tool, but a strategic element for our clients’ businesses.
Cabrun! was launched on November 28, 2012. Two years earlier, I had started my graduate program in Business Communication at the Catholic University of São Paulo (PUC SP). To write my graduate thesis, I considered combining the content of the classes and one of my passions at that moment: magazine production. In 2010, custom content, as it was called, was not the main practicenal in Brazil and was restricted to large advertisers who delegated the task to special departments from the country’s leading magazine publishers, advertising agencies that inevitably made the content look like ads or a few public relations agencies who wanted to produce content. The last ones, without fail, created pieces with an institutional air, which was unappealing to the target audience.
While pursuing the theme, I felt the need to better understand the relationship between content and brands. I instantly wanted to become an entrepreneur, seeing a gap in the market and believing I had the skills to seize the opportunity. In 2012, I set out to research mature markets.
In March of the same year, I attended one of The Content Council events, in Washington, which brought together US agencies that worked in the industry. A few months later, in November, I went to the CMA Summit, held by The Content Marketing Association, which gathers UK content agencies. On this occasion, Cabrun! was officially launched.
Those were inspiring and motivating experiences that became the basis for Cabrun!’s business model, an agency completely focused on content since the beginning. It is amazing how things evolved in less than a decade. With the growth in digital marketing and the popularization of social media, content marketing has made communication between brands and people widely accessible. Working on building bridges as well as making the conversation more transparent, efficient and dynamic truly satisfy us.
These are very interesting times to create content and we are 100% sure that there are still many great things to come. We are ready and very enthusiastic.
partner and creative director at Cabrun!
Mission
Cabrun! is an agency specializing in writing a business history, creating authentic content and building transparent, vivid and vibrant relationships between brands and people.
Vision
Making content a strategic element not only for communication but for business results.
Purpose
Generating a positive impact on businesses by significantly improving communication with authentic and relevant content, capable of building and strengthening relationships with stakeholders.
Values
• Creative solutions
• Commitment to results
• Ethics in content marketing
• Discipline, organization and quality in each delivery
Our team
Before sharing any education background, I must say I am glad to have created the position with the job description I have always wanted for myself: full of dynamism, creativity, exchanges, challenges and daily doses of new knowledge 😊. I know this is a rare experience in life and that makes me a lucky person. Hence, I feel radiant and it is with that vibe I lead activities at Cabrun!.
I am a journalist who graduated from Cásper Líbero College, specializing in institutional media (Catholic University of São Paulo – PUC-SP), branding (School of Advertising and Marketing – ESPM) and digital media management. I have expertise in the media and entertainment industry due to my six years’ experience as a reporter on Tela Viva and Pay-TV News, publications centered on the audiovisual industry. I have been studying branded content marketing since 2011, attending international conferences such as the International Content Marketing Summit (London, November 2012) and the Custom Content Conference (Washington, March 2012) to build Cabrun!’s business model. I lead our team in the creative development of projects, aligning them with our clients’ business goals to ensure results.
Bruna Barbosa holds a degree in Television and Radio from Cásper Líbero College. She is a creative professional with extensive experience in script and writing, working with agencies, broadcasters, TV operators and TV producers, producing content and developing/adapting formats for different audiences and platforms.
Andrea Furtado Carvalho is a journalist with experience in feature articles, press office, digital content marketing and social media management. Andrea is now pursuing a Master’s in Marketing from the Faculty of Economics of the University of Coimbra, where she is researching the impact of content production on social media.
A multimedia journalist with almost ten years’ experience in feature articles, branded content, social media, PR and corporate communication.
A journalist with experience in content marketing for digital platforms and feature articles for newspapers and magazines. Passionate about health and wellness, she also loves writing about different sectors. She has worked with press offices at renowned hospitals such as Albert Einstein and Sírio-Libanês.
A designer with ten years of experience in branding, brand strategy, usability and user-centered design.
